Privacy policy

About us

Adotmob is an IT platform specializing in the purchase of advertising spaces with its partners and campaign optimizing on behalf of advertisers and media agencies.

Adotmob works with trustworthy partners for personalized advertising intended for website and/or mobile application users, as well as with various technical intermediaries, in particular in connection with fraud or non-human activities identification services.

In the scope of its business, Adotmob is likely to collect and process your personal data, in order to offer you the best-suited ads for your profile.

Adotmob is concerned with the protection of your privacy and of your personal data. Adotmob collects and uses your personal data in accordance with the provisions of French law No. 78-17 known as informatique et libertés of January 6, 1978. Adotmob also makes its best efforts to comply, insofar as possible, by anticipation, with European Regulation 2016/679 of April 27, 2016 in connection with the protection of natural persons in respect of the processing of personal data and the free movement of such data that will enter into force on May 25, 2018.

What data is processed by Adotmob?

Personal data is defined by Article 2 of law No. 78-17 as follows:

“Personal data refers to any information in relation to a natural person identified or who may be identified, directly or indirectly, by referring to an identification number or to one or several elements that belong to such person. In order to determine whether a person may be identified, one must consider all of the means that may allow such identification that are available to or accessible by the personal data controller or any other person”.

Your data collected and processed by Adotmob is anonymous as it does not include your name or surname, your mailing and/or email address, or your telephone number.

Adotmob collects and/processes solely the data concerning your browsing, through tags (cookies) and/or equivalent technology, in particular from its partners, which record and provide to Adotmob:

Information in relation to the device that you use:

- The type of device used (Smart phone, tablet, computer, etc.);
- The operating system of your device (iOS, Android, Windows, BlackBerry etc.);
- Your Internet service provider (Orange, SFR, Bouygues, Free, etc.)
- The browser used (Safari, Chrome, Internet explorer, etc.);
- The advertising identifier linked to the operating system of your device;
- The IP address of your device;
- The geolocation data of your device;
- Your language settings.

Information in connection with the advertisements that are delivered to you and, where applicable, that have been delivered to you:

- The URL and/or purpose of the website or mobile application that you browsed/are browsing and where the advertisement is likely to be delivered to you and, where applicable, has been delivered to you;
- The details of the advertisement(s) that is, and, where applicable, has/have been delivered to you (identity of the advertiser, type of advertisement, etc.);
- Your behavior in respect of this/these advertisement(s) (time spent on advertisement, your clicks, if any, etc.);
- Your behavior in respect of this/these advertisement(s) (time spent on advertisement, your clicks, if any, etc.);
- The number of occurrences where you received the advertisement(s) delivered by Adotmob.

Information concerning you (age or age range, gender, presumed socio-professional category, presumed interests) linked to your web activity (depending on pages browsed, products viewed, searches made, etc.).

Furthermore, Adotmob collects and uses the technical user identifiers that are allocated to you by Adotmob and/or its partners.

These identifiers (that may vary depending on the browsers and mobile application environments that you use) are standardized by Adotmob in order to improve the relevance of the advertisements that are suggested to you, irrespective of the device that you use for browsing.

Adotmob does not process any sensitive data (religion, political views, health, sexual orientation, etc.) concerning you.

Adotmob does not process any sensitive data (religion, political views, health, sexual orientation, etc.) concerning you.

Why is your data processed?

Adotmob collects your personal data for the purposes of providing you with relevant and personalized advertising, for products or services that are likely to be of interest to you, in particular depending on your browsing behavior and on the criteria listed above.

The data collected is also used for reporting purposes, in order to provide Adotmob’s customers and partners with (anonymized) information in connection with the performance of the advertising campaigns carried out by Adotmob.

Who processes your data?

Adotmob works in cooperation with trustworthy partners in order to provide you with the most adapted advertising.

The data referred to above processed by Adotmob stem from i) advertising exchange platforms - that are linked directly or indirectly to website publishers and/or mobile applications - that collect and provide the data to Adotmob and on which Adotmob purchases in real time advertising spaces on behalf of its customers (advertisers and agencies) and that is delivered to you by Adotmob and, where applicable, ii) tags (“cookies” or similar files) placed on the websites and/or mobile applications of Adotmob’s customers or of the partners and/or of the third-party SDKs (Software Development Kits) placed on the applications of Adotmob’s customers or partners iii) the company Vente-privee.com.

Adotmob is the sole beneficiary of such data. Nevertheless, for the purposes of its business, Adotmob is required to transfer all or part of this data to its customers (advertisers or agencies), partners, as well as its subcontractors (technical intermediaries, hosting service providers, etc.).

Where is my data processed?

The data collected and processed by Adotmob is processed within the European Union.

Nevertheless, in the event that the relations of Adotmob with its partners would involve cross-border exchanges of personal data outside of the European Union (and in particular in the United States), Adotmob will ensure that such transfers offer a protection level in compliance with European requirements (by entering with its partners into the Standard Contractual Causes adopted by the European Commission, and/or by the adhesion of such partners located in the United States to the Privacy Shield).

How is my data protected and stored?

Security is at the core of the concerns of Adotmob that implements the appropriate technical and organization measures to preserve the security and confidentiality of this data and to protect it from any access, modification, disclosure or deletion by unauthorized persons.

Access to your personal data is strictly reserved for certain employees of Adotmob specifically appointed for such purpose in connection with their duties, and to technical partners of Adotmob who contribute to the provision of its services.

How long is my data stored?

Adotmob stores your data for a maximum of thirteen (13) months following the date of their collection.


A “cookie” is an IT file intended for the collection of information from your terminal.

In connection with its advertising business, Adotmob uses various types of cookies, in particular:

- An advertising cookie placed by Adotmob on your terminal with your agreement, which allows to allocate you and/or detect your user ID generated by Adotmob, to collect all or part of the data set forth in Article 2 above and, where applicable, to determine whether you have been previously identified with one of the customers and/or partners of Adotmob, as well as your behavior in connection with the advertisements delivered by Adotmob;
- Web analytics cookies (such as Google analytics) (only on the Adotmob website).

The lifetime of such advertising cookies does not exceed thirteen (13) months.

You may access all of the information contained in the files related to the cookies used by Adotmob in compliance with the provisions of law No. 78-17 known as informatique et libertés of January 6, 1978, in accordance with the terms set out in Article 10 below.

You may, if you wish, oppose the use of cookies by Adotmob by selecting the relevant settings of your browser in order to disable them (the help section of the browser used indicates how to proceed in such respect).

Device IDs

A “Device ID” is a unique identifier allocated by the operating system of your terminal in order to allow your identification through various applications.

You may access all of the information contained in the files related to the device IDs used by Adotmob in compliance with the provisions of law No. 78-17 known as informatique et libertés of January 6, 1978, in accordance with the terms set out in Article 10 below.

You may, if you wish, oppose the use of device IDs by Adotmob by following the instructions of the manufacturer of your terminal.

As an example, the instructions for Android and iOS are as follows:

- for Android: open the Google Settings (or go to “settings” and then “Google”) and select the “Advertising” section;
- for iOS: open the “Settings” and go into the “Privacy” section, then select “Advertising” and activate the "Limit Ad Tracking" function.

Your rights in respect of the data processed by Adotmob

You have, in respect of the data collected and/or processed by Adotmob, rights of opposition, access, modification, correction, limitation, deletion and portability.

Holder(s) of parental authority for under-age users, or legal representatives for persons subject to a tutelage measure, may also exercise such rights and be the addressees of resulting information.

The exercise of such rights shall be carried out in compliance with the terms of the law known as “Informatique et libertés” of January 6, 1978, by sending a request to Adotmob:

- Either by email to the following address: policy@adotmob.com ;
- Or by mail to the following address: 13 rue d’Uzès 75002 Paris.

In order to comply with your request, we will need your personal identifier(s).

There are 2 types of identifiers, depending on your terminal:

- The cookie identifier that identifies you in a web environment;
- Your telephone’s identifier in an application environment.

Prior to making your request, you must therefore retrieve such identifier(s) as follows:

- In order to retrieve the cookie identifier, you may click on the following link: http://tracker.adotmob.com/privacypolicy?param=cookie and provide us with the retrieved identifier;
- In order to retrieve your telephones identifier, the procedure is different on iOS and Android:
• for iOS: you may download the application “The Identifiers” that will give you access to this identifier on your telephone by following this link: https://itunes.apple.com/us/app/the-identifiers/id564618183?mt=8 ;
• for Android: you may directly retrieve your identifier in the settings of your telephone, by going into the “Advertising” section.

Any person concerned may also contact Adotmob in order to give it instructions as to what such person wants Adotmob to do with his/her personal data after his/her death (storage, deletion, transfer to a designated third party).

Amendment of the Policy

Adotmob reserves the right to amend this Policy at any time and without notice, in particular as a result of changes in the legislation in force or in the services offered by Adotmob.

We invite you to review this Policy on a regular basis on the website of Adotmob, in order to be informed of its possible amendments.

Should you have any question, please contact Adotmob by email at the following address: policy@adotmob.com.