Insights

Adotmob provides you with a deep analysis of your campaign performance to help you understand your investments.

Campaign data analysis

Adotmob crunches overall campaign data to give you strategic and creative insights for a better understanding of how your audience reacts to advertising messages on mobile universe.

Contextual analysis

Analysis of the efficiency and the results of each targeting parameters used for a campaign such as 1st party data, audience clustering, micro-moments ...

Behavioral analysis

Highlight of the user journey within the creative and on the overall campaign strategy. How and in what circumstances the creative performed.

Adotmob crunches overall data campaign to give you strategic and creative insights for a better understanding of how your audience reacts to advertising messages across mobile universe.

We provide you with actionable insights to improve
your marketing investments.

01

GLOBAL CAMPAIGN INSIGHTS

Cluster audiences CTR analysis

We analyse the evolution of the campaign KPIs and share with you our key findings.

We provide you with a granular learning on which audiences responded positively to the campaign and why.

02

Granular audience insights

Our insight reports contain a detailed analysis of every aspect of the campaign.

03

Highlight geographical performances

We show you where our served impressions occurred and which areas performed best.

04

CREATIVE performance analysis

Device performance analysis

We tell you exactly which creatives performed well.

We tell you which device OS resulted in the best performances and help you understand why.

05

Evaluating the impact of the mobile campaign
on the advertiser media strategy