Adotmob makes data actionable building accurate audience clusters on mobile web sites and apps that help improve your campaign targetings.

Audience clustering

Audience clustering enables marketers to work on 1st party data, historical data and predictive data to create user segments that are working to engage with your brand. This is notably possible thanks to navigation patterns and geolocated behavior.


Unify enables advertisers to fuse the universes of mobile app and mobile web. With Unify, Adotmob is able to enhance your global reach of mobile unique users on a campaign through user level capping, retargeting, and tracking.

Audience Extension

Audience Extension enables Adotmob to use on-boarding advertiser data such as 1st party data, CRM data, mobile web and app data. By applying this solution, Adotmob scores users based on historical data for better performances.