We work on mobile RTB technologies and make the most of data to achieve higher advertising precision. Every advertising space is bought in real time, in less than 100 ms on an app or on a mobile website. We buy impression by impression, allowing us to adapt our buying strategy in real time, making our campaigns 100% flexible.
We have strong analytical skills, providing us with expertise on data treatment and verticalization. We observe and take into account mobile users’ behaviors when confronted with advertising. Our job is to give the floor to figures and generate actionable metrics to optimize our clients’ campaigns.
Our algorithms enable targeting based on a large amount of criteria (geolocalisation, device, in-app, socio-demo profile, gender…). We develop a secondary infrastructure on our technologies to be able to leverage our algorithms’ full potential. We also enrich mobile ads by adding open data to our tools.
Our state-of-the art HTML5 formats allow the creation of real interactions between the mobile user and the advertising. The creative possibilities are boundless and highly customizable; we can adapt to any HTML5 technical issues.
Mobile ads need to be both impactful and creative to deliver the right message at the right time to the right user. We are constantly A/B testing different designs and formats to achieve higher mobile users’ commitment rates
We dream of a world in which every mobile user would get the ads he wants and deserves. In this respect, we constantly cross our statistical data to push the right content to the right user. As a result, our campaigns become more engaging and entertaining.
We are constantly making benchmarks of the different mobile practices. This allows us to better understand the ecosystem and provide our clients with tailored advice to solve their problems. Our technological and strategic skills allow us to fully address the new mobile stakes. We are able to assess our clients’ strategic challenges and suggest adequate mobile solutions evaluating their technical feasibility.
Branding is more and more a matter of technical feasibility. Our front-end developers can transpose your brand identity to any kind of advertising content. We can also help you create a state-of-the art mobile brand image to gain competitive edge over your rivals.
We always provide you with sharp insights during your campaigns, allowing you to better understand your mobile advertising stakes and the overall ecosystem. The insights we give you are immediately actionable and data-based.
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